It started just before Christmas, shopping for our two young lads. The basket was barely full, yet the price was already eye-watering. We looked at what we were buying and asked ourselves: why pay so much for clothes that look the same, feel ordinary and turn everyone into another clone?

We believed quality should not be a compromise between price and luxury. So we decided to make it ourselves, starting from our kitchen table. Spirit Of The City was born with one goal: put the customer first highest quality for a FAIR price

At the heart of every collection is the spirit that drives us: Scouse grit, determination and always looking out for each other. We keep our margins considered so more people can enjoy quality streetwear without paying more than they should.